The challenges of Digital Transformation
I view change management in the Digital area through the lens of the following 5 activities 1. Process (engineering / re-engineering), 2. Org Design, 3. Training & Learning Management 4. Communications Management 5. Incentives and Adoption Management (which may or may not be part of #2 above.) Process: Many consulting firms can do process very well since they are familiar with it (very similar to doing any IT project and can typically be done by your existing BA's and Business Consultants). However we need to adapt our mindsets in the digital world. In order to truly deliver the best value for our customers we should take a comprehensive omnichannel view of the solution and also ensure that old processes and bad behaviors are not just ported over to the new world, given a coating of paint, and passed off as an improvement. At Target.com I had to ensure that the new content planning and production processes were actually BETTER...
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